‘Write an Elevator Pitch’ #31DBBBDay1 with @problogger

So, here we are, slightly later in the day than planned, but starting to engage with Darren Rowse’s 31 Days to a Better Blog. For those others of you who are going to follow it too, note the hashtag at the top (Darren offers a hashtag for each day, so we can see what others using the plan are doing). See the day’s challenge on the @problogger site.

So: What is an elevator pitch?

  • An ‘elevator pitch’ should be 100-150 words.
  • Have a short/sharp explanation to give to people when they ask what your site is about.
  • Used: to communicate what you do
  • Used: to encourage the listener to want to know more

Why would you bother with an elevator pitch?

  • Forces clarity of thinking about what your site does.
  • If we, as owners of the blog, are clear about what the site does
    • We can focus the content appropriately
    • Readers know what to expect, and are more likely to return
    • Search Engines will move us up the rankings
    • The pitch can be used in a range of places
      • Blog Tagline. We have: “Big Bible: Bigger Bible Conversations”
      • At the start of your ‘About’ page. Like many people I quite often look at an ‘About’ page early on in reading, as I want to know who is writing, and what their credibility for writing is – and also what they are likely to be focusing on. For The Big Bible Project, I am currently working on a new version of the ‘About’ page that sounds less like a funding bid, and more a statement of values (unless with this process I have to do this today).
      • Conversations, conferences, pitching to busy journalists/potential guest bloggers
      • Business cards/email tags/social media bios – gives people a REASON to visit.

Possibilities of what to include in a great elevator pitch

  • The problem you are trying to solve/the solution to it
  • Define your audience
  • Use crystal clear English – avoid jargon
  • Keep it short & punchy
  • Use powerful words/imagery/story to attract attention
  • Be intriguing – draw people in to want to know more
  • Convey your passion for the blog but don’t overhype it.
  • Ask a question (rhetorical is OK)
  • See your elevator pitch as a ‘conversation opener’ and have more to say.

Consider having a short tag-line (around 6 words), and then a 1 minute pitch which gives an idea of the main topics covered.

Getting Started:

  • Define audience
  • Their need/problem
  • Your solution

Develop 100-150 words, and think how you would debate this with another blogger. Print off and keep next to your computer for when you are writing your blog – always come back to the purpose.

Need some help?

  • Brainstorm words related to your blog
  • Ask friends/family for a sentence or 2 to summarise your blog
  • Darren refers us to EC-101 as a good example – with a tag line in the title page, and then a Mission Statement (and a much longer ‘About’ page: why this blog developed, insights into the audience, background on person/people behind).

See also:

So, expect something in the comment field shortly with my attempt at a fuller ‘elevator pitch’.

About drbexl

Life Explorer, academia/learning, Christian, cultural history, WW2 posters: Keep Calm & Carry On, digital world, coach. Twitter: @drbexl @digitalfprint, @ww2poster @bigbible