Think strategically about where else you are going to build your profile:
One of the ways that many successful blogs create a readership and profile is by spending significant time and energy building up a presence on other websites.
“One of the ways that many successful blogs create a readership and profile is by spending significant time and energy building up a presence on other websites.”
However, this needs to be thought about, or you can spend hours building a presence without thinking whether it is/was the right site to build a presence on, and what you want to get out of it. If not careful, you can spend all day drifting between various social media/websites and wonder why you’ve not achieved anything at the end of the day.
Think strategically about how you spend your time online:
- How much time you have? Think realistically, allowing plenty of time to work on your own site and engaging with your readers.
- Describe your desired reader: Do this within 10 minutes – some may focus on demographics, some on behaviours or needs.
- Ask yourself “where are my potential readers gathering online?”: This can take time but allows you to think where it’s worth spending your time.. e.g. which forums/blogs/Twitter, etc. Look for sites with an overlap of interests…
- What opportunities are there to build presence? Once you’ve identified options think how you might build your own profile there:
- Guest Posting – seek out ‘write for us’ pages, see what other types of topic have done well
- Submit tips/news – provide ideas that others can work up, and they can ‘hat-tip’ you as the idea generator
- Leave super-useful comments: “Make an effort with comments. I once spoke with a blogger whose strategy was to leave at least one post-length comment on another blog in his niche each day. By “post- length”, he meant an in-depth comment of 500 words or more. The comment would extend the ideas in the posts they were commenting upon, share examples that gave the posts more depth, add resources, and so on, instead of just linking back to the commenter’s own blog. The strategy was to add comments that were attention-grabbing and highly useful.”
- Make connections & build networks: Seek to become a valuable member of the community by building relationships with those with similar interests, and those who can help highlight what you are doing that’s of value
- Profile Pages: Is there a space to say who you are/identify what you’re about – including in social media spaces. Consider using e.g. a Twitter Landing Page.
- Signatures: There may be an opportunity to add a signature – but keep it clean/tasteful.
- Look on e.g. Facebook, etc. to see if you can autopost blogs (we use networked blogs for this)
- Advertising: Without much budget, consider starting small – e.g. a Facebook advert – or find other bloggers and suggest an ad swap.
- Volunteer to help: E.g. on forums – offer to become a moderator – which may be accepted if you contribute genuinely over time.
- Plan a Strategy. Once you identify places to hang out think:
- How much time you will spend there
- What time of the week is best to be active?
- What type of actions will you undertake?
- What goals do you have for that site?
- Big Bible has a series of RSS feeds coming in, Google Alerts, and is seeking to build up Twitter lists (rather an abandoned project), plus a number of guest posts – so building on solid links & seeking new opportunities… You might consider setting up a schedule throughout the week for how long you will spend on particular tasks.
- Analyse your current activity: What are you spending time on already? Could you use your time more effectively elsewhere? Ensure that you are always spending most time on your own blog.
This might seem overwhelming – but build these tasks into a regular blogging schedule and it will become manageable.