Lessons from 1 Chronicles
At a quick glance 1 Chronicles might not strike the reader as the most thrilling book in the Bible. But it’s actually as relevant to us as it was the day it was written. The book covers three areas—family, king David and organising the temple that is about to be built in Jerusalem. Although ten of the tribes were lost, the kingdom of Israel fell and the temple was destroyed there’s something to be learned for anyone working with social media.
Social media is instant, quick and spontaneous—as it should be. It might seem boring to raise the issues of plans, policy, visions, strategy that sometimes seem to take up so much time and quite honestly those documents too often end up collecting dust, don’t they?
Where you come from
Spontaneity requires organisation, at least if you want to achieve anything useful with your social media efforts and ministry. This is what we learn from Chronicles. The family trees in Chronicles tell the people where they come from. They root them and build the foundation for the temple and the kingdom of Israel.
Where you are
The chapters telling about King David describe the present situation at this time, how David becomes king and struggles to safeguard his rule. Knowing your neighbourhood, your supporters, your opponents and your competition all help you to build your vision and strategy.
Where you’re going
Organising how to build the temple and how it should function is of course essential. The actual building has to be safe, first of all. But it also has to be designed to fulfil its purpose. This requires you to know your vision and goals. Creating a functioning administration serves the daily work and activities.
Social media strategy
Knowing our roots, knowing our present situation, have a vision and build for the future is exactly what we must do as well. These three parts are needed in any strategy document.
Once this is established we have our space to be spontaneous, in a way that serves our purposes and goals, rather than getting lost in memes, cat pictures and trending posts. Organisation and strategy serve as filters and keep our social media rooms free from spam and irrelevant content, so we can be spontaneous while reaching our goals.
A couple of questions
- Do you have a social media strategy, detailing vision and goals based in who and what you are?
- Do you have an organisation defining who does what, both at the administrative and operational level?
- How do you keep the strategy an active part of your work, rather than ending up in a folder collecting dust?
- How often do you review and update your strategy?