Have you looked back recently how your posts, statuses and photos perform on your social media profiles?
On my parish Facebook page these are the top three posts
- Link to the ad for a new vicar
1731 people reached
1 like, 9 shares
- Photo of the newly polished floor in the parish house
553 people reached
55 likes, 2 comments
- Request for photos and stories about the church and parish
416 people reached
5 likes, 1 share
What to learn from top performing posts
These top three posts might seem to be very different but there are things to learn by looking more closely at them.
- The local connection is strong. Our next vicar, that our parish home is well cared for, the 150th anniversary for our church.
- Make a Suggestion/Ask a Question. All three posts have this in common. I suggest people share the link to the ad. I tell people how nice the floor is, leaving room for people to agree or disagree. I ask people for stories and photos.
- Don’t be afraid to be spontaneous. The photo of the floor wasn’t planned. I took it with my mobile phone after seeing the shiny floor.
- Have a plan and a strategy. One of the three posts was not planned, but two of them were.
- Text posts do work. The third most successful post is actually a plain text post. Visual is good, photos are good, but text posts actually work rather well.
Which are your top performing posts?
What do you learn from them?
Please post a link and your thoughts in a comment.